Basic Principles of Marketing in the Music Industry - Puerto Rico Conservatory of Music

Basic Marketing Principles in the Music Industry

Code: MUBS 3002

Elective course where a systematic analysis of the different aspects of marketing in the music industry is carried out. Study of the theoretical foundations, techniques and skills necessary for development in the area of promotion and marketing for the development of a sustainable career in music.

Academic degree requirement:

Bachelor's degree in music, arts, business administration, communications, social sciences or cultural management.

Credits: 3

Days on which the course is taught:

ON-LINE ASYNCHRONOUS

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